“What makes a great photographer? A good eye? An expensive camera? Technical know- how? Certainly, those things all play a role, but what I think is most crucial to becoming truly great is charisma and the ability to direct people.
Creating a photograph is much more than simply pressing a button and taking a picture. As a photographer who creates staged images – which involves intense curation from conception to completion – it is essential that you are able to control the subjects and the circumstances to the most specific details.
Throughout my career I’ve created many controversial shoots where I put my models in situations that I forced them out of their comfort zone – I made them feel vulnerable. This could not have been done that without the power of Persuasion!”